Creating a DNA and bringing it to life, because its so much more than just words on paper = DNA² 

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DNA Square Ltd. supports Hospitality organisations, offers creative advice, defines concepts, drafts tailor made DNA profiles and helps to drive performance.

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DNA Square

In mathematics, a square is the result of multiplying a 

number by itself. The verb "to square" is used to denote this operation. Squaring is the same as raising to the power 2

Informally: When you multiply a whole number times itself, the resulting product is called a square number, or a perfect square