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Concept Development

Customers are looking for concepts they understand and can relate to. Organisations with values and purpose. 

In order to differentiate and stand out from the competition, clearly defined concepts need to be established, that relate to the market environment and target a specific audience.

Concepts include a specific DNA, Design direction that reflects the organisation and enhance both operation and customer journey. 

  • Hotel Concepts including Positioning / Design Direction / Uniforms / Art Direction / Naming / Service Schemes

  • Restaurant Concepts including Positioning / Design Direction / Uniforms / Art Direction / Naming / Menu Suggestions

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