Customers are looking for concepts they understand and can relate to. Organisations with values and purpose. 

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In order to differentiate and stand out from the competition, clearly defined concepts need to be established, that relate to the market environment and target a specific audience.

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Concepts include a specific DNA, Design direction that reflects the organisation and enhance both operation and customer journey. 

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• Hotel Concepts including Positioning / Design Direction / Uniforms / Art Direction / Naming / Service Schemes

• Restaurant Concepts including Positioning / Design Direction / Uniforms / Art Direction / Naming / Menu Suggestions