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Design Development

Design only, is short lived and can be shallow, if not strongly reflecting the DNA, representing the brand and offering a unique and memorable experience.

Above and beyond, it needs to work conveniently for both customers and employees alike.

Good Design needs to support the Operation making it more efficient and seemlessly support the customer journey.

  • Creating Themes and Design Stories

  • Review of Design Concepts

  • Creating Links between Design and the DNA


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