Dirk, a German National and hotel nomad, gathered experience across the globe in Europe, UK, USA, Australia and Asia and has been based in Hong Kong for the past 14 years, where he significantly contributed to a changing hotel landscape with projects such as the conversion from Hotel Miramar to The Mira Hong Kong, Hong Kong’s first warehouse conversion Ovolo Southside, as well as Ovolo Woolloomooloo in Sydney and now the Eaton HK transformation and launch as a new progressive Brand and purpose-driven company at the intersection of culture, content, hospitality, wellness, and progressive social and environmental change.

His management experience is complemented by a substantial background in creating lifestyle concepts for hotels and restaurants, running lifestyle hotels, holding Chief Operating Officer, Operational Vice President, Hotel General Manager, Regional Marketing and Sales positions for International/Global and family owned Entrepreneurial companies.

With a strong background in creating new concepts as well as re-positioning projects, overseeing renovations, opening hotels, driving culture change and design, motivating teams and with a profound understanding of both the Western and Eastern culture, operations and sales & marketing, Dirk is a recognized professional on trends and new developments.