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Rebel, Disruptor, Motivator, Life Lover

Dirk, a German National and Hotel Nomad, gathered experience across the globe in Europe, UK, USA, Australia and Asia.

His Management experience is complemented by a substantial background in creating lifestyle concepts for Hotels and restaurants, running lifestyle hotels, holding Chief Operating Officer, Operational Vice President, Hotel General Manager, Regional Marketing and Sales positions for International/Global as well as family owned Entrepreneurial companies.


With a strong background in creating new concepts as well as repositioning projects, overseeing renovations, opening hotels, driving culturechange and design, motivating teams and with a profound understanding of both the Western and Eastern Culture, Operations and Sales & Marketing, Dirk is a recognised professional on trends and new developments.

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