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Past & Current Projects

Eaton HK

Part of a new global brand "Eaton Workshop", helping to define the new brand components and Standards, driving the multi million dollar conversion and renovation with significant operational and design input, launching new F&B concepts, building a new service culture and introducing the brand to the market. 

The Trafalgar

Hilton Hotels first Lifestyle Hotel in the heart of London.

Art focused / Customer engaging Boutique Hotel Concept

The Mira Hong Kong

US$70 Million conversion of 480 room hotel

Culture Change and Re-positioning Project

DNA definition and Position Cenceptualisation

Creation of 5 Restaurants and Bars

Naming and Brand Architecture

Opening of Hotel

Mira Moon

Conceptualisation of Lifestyle Hotel

Opening Marketing Programme

Mira Studio

Conceptualisation of Budget Lifestyle Hotel

Mira Home

Conceptualisation of Serviced Apartment Lifestyle Concept

 

Ovolo Southside

Conceptualisation of Warehouse Conversion

Renovation Management

Recruitment

Service Concept

Restaurant and Bar Concepts

Launch 

Ovolo Woolloomooloo

Acquisition

Renovation and Conversion

Renovation Management

Design Direction

DNA, Hotel, Brand, Service Concepts

Ovolo 1888 Darling Harbour

Acquisition

Renovation and Conversion

Renovation Management

Design Direction

DNA, Hotel, Brand, Service Concepts

Hilton International to Hilton Worldwide  Brand Launch

The Mira Brand Launch

M Dining Loyalty Programme Conceptualisation and Launch

Partnership Management and Co Branding launch between Hilton Hotels and Lufthansa as well as Sixt rent a car

Defining Employee Motivational Incentive Programmes (Magic Moments)

Public Speaker

Ministry of Ideas LE Miami

Business of Design Week Hong Kong

Top Hotel Projects Worldtour Singapore

Asia Hotel Summit (Hong Kong / Bangkok)

Customer Centric Innovation Lab Sydney

CSR Convention Hong Kong

AHICE Melbourne

HKU MBA Programme Guest Lecturer

Poly U Hotel Management Guest Lecturer

International Hotel Technology Forum

Urban Land Institute Virtual Conference

​© DNA Square Ltd. Hong Kong 

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