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Past & Current Projects

Eaton HK

Part of a new global brand "Eaton Workshop", helping to define the new brand components and Standards, driving the multi million dollar conversion and renovation with significant operational and design input, launching new F&B concepts, building a new service culture and introducing the brand to the market. 

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The Trafalgar

Hilton Hotels first Lifestyle Hotel in the heart of London.

Art focused / Customer engaging Boutique Hotel Concept

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The Mira Hong Kong

US$70 Million conversion of 480 room hotel

Culture Change and Re-positioning Project

DNA definition and Position Cenceptualisation

Creation of 5 Restaurants and Bars

Naming and Brand Architecture

Opening of Hotel

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Mira Moon

Conceptualisation of Lifestyle Hotel

Opening Marketing Programme

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Mira Studio

Conceptualisation of Budget Lifestyle Hotel

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Mira Home

Conceptualisation of Serviced Apartment Lifestyle Concept

 

Ovolo Southside

Conceptualisation of Warehouse Conversion

Renovation Management

Recruitment

Service Concept

Restaurant and Bar Concepts

Launch 

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Ovolo Woolloomooloo

Acquisition

Renovation and Conversion

Renovation Management

Design Direction

DNA, Hotel, Brand, Service Concepts

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Ovolo 1888 Darling Harbour

Acquisition

Renovation and Conversion

Renovation Management

Design Direction

DNA, Hotel, Brand, Service Concepts

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Hilton International to Hilton Worldwide  Brand Launch

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The Mira Brand Launch

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M Dining Loyalty Programme Conceptualisation and Launch

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Partnership Management and Co Branding launch between Hilton Hotels and Lufthansa as well as Sixt rent a car

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Defining Employee Motivational Incentive Programmes (Magic Moments)

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Public Speaker

Ministry of Ideas LE Miami

Business of Design Week Hong Kong

Top Hotel Projects Worldtour Singapore

Asia Hotel Summit (Hong Kong / Bangkok)

Customer Centric Innovation Lab Sydney

CSR Convention Hong Kong

AHICE Melbourne

HKU MBA Programme Guest Lecturer

Poly U Hotel Management Guest Lecturer

International Hotel Technology Forum

Urban Land Institute Virtual Conference

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​© DNA Square Ltd. Hong Kong 

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